Content Management

Content management systems (CMS) were initially clunky, but they were a foundation that larger companies needed to explore. On top of systems, content management was a time-consuming process, with a lot of monotonous work involved.

Eventually, artificial intelligence (AI) was integrated into CMSs, and the concept is now common. AI enables workflows to be automated, speeding up processes and improving accuracy.

Brands know that their audiences want personalised and meaningful content tailored to their situation in each moment. AI makes this possible, by crafting and distributing bespoke content in real time.

The term content intelligence refers to the process of using AI to analyze and determine the effectiveness of content, and provide actionable insights for a business’ content management strategy.

The introduction of AI to content management has made a lot of jobs easier and faster. Most companies have reduced the manual work of employees, freeing them up to do more strategic work. This has helped businesses cut costs, increased the productivity of their employees, all whilst upgrading their technologies in competitive markets.

Content intelligence helps companies to recognize the path through which they can create, manage, and execute successful content with minimum manual work. The most appreciable part of content intelligence is that it provides the same results to businesses of all sizes by playing a pivotal role in managing operations.